Client: Geely Design 
Project: Brand design communication, press material, speechwriting

Geely Design is an arm of the Geely Group who own Volvo Cars. As inhouse Copywriter to the brand design team, my assignment was to create compelling narratives to support communication of the new Lynk & Co car brand. Over the course of my contract, I supplied ideas and copy for the concept car launch (pictured below) and the launch of the brand’s first production car. In addition, I wrote speeches for the CEO and senior management team and press material and detailed design language descriptions for car industry press events in Europe and China. As well as ideation and writing, my role also demanded close collaboration with the graphic design team and contributing to the creative direction of visual assets.